Content Marketing: What Content Marketers Need To Do And What Not To Do

The business of content marketing is fundamentally based on the premise of “content being king” and rightly so, but with multiple social media platforms to market on, you will need to keep publishing content on Evernote a regular basis. This could be blog posts, podcasts, e-books, videos or more to ensure that you generate enough eyeballs. But more content may not be better or necessarily effective if a full-fledged content marketing strategy is not in place. The volume of content is just one of the many things you need to consider when thinking.

Nick Westergaard shares with us how he shapes his content strategy by referring and relating to Rudyard Kipling’s 1902 poem “The Elephant’s Child”.

Gearing Up for Bad Credit Mortgages

Mortgage would have never happened, had mortgages been a no profit venture for the mortgagees or the mortgage providers. The lender receives much more than he had actually lent. And you feared that you would not qualify for the mortgages having a bad credit history. Mortgagees somehow find ways to match borrowers with the offers available with them in order to have your business.

Bad credit mortgages are mortgages offered to people whose credit history has installment loans for bad credit been adversely tainted. Sub-prime lenders make a special provision for people with an adverse credit history. But, it is crucial to escape lenders who pose as sub-prime lenders, but are actually overcharging them. There is a misconception in the minds of people that having a bad credit lessens their chances of getting a mortgage. In fact they take the offer as if it is the best that they can get.

 

Balancing Customer Service With Cost-Savings Technology

Typical Challenges Consumers Face and the Necessity of Small Businesses Taking Notice

It’s happened to all of us at some point. A problem with our order or a service interruption arises, and we need help from a local company.

We dial the support number only to be met with a recorded robot voice that doesn’t understand or answers. We press endless buttons trying to narrow down our request and hoping with each press we get an actual human being to speak to about our issue.

Or we head over to Social Media in hopes of finding someone who cares enough to respond to our issue only to receive automated messages and sales chatbot reply back.

Technology has helped small businesses grow and succeed in ways previously never thought possible. But with that growth, the demand for more personalized customer service experiences has developed.

 

Online Auto Parts Or Local Auto Parts Store – Where Should I Buy Car Parts?

You are driving your pride and joy through the parking lot on a Saturday and people are admiring your car as they should; you have just detailed the whole vehicle and it’s looking its best. Then you step on the brakes, a couple of people look at you in disgust and the smaller children are covering their ears and whining to their parents as your low brake pad indication squealers are rubbing on the brake rotors. It’s time for a brake job, and you don’t let anyone touch your car so you are going to do it yourself. You have a couple of options. You could drive to the closest dealership and get OEM pads; this will typically cost you an arm and a leg. You could drive to the local auto parts place and save a bit of money on an aftermarket set of brake pads that will likely work just as well. Another option is buying from an online used auto parts store.

The online format of business has several advantages, the first is location. The warehousing for an online car parts store does not need to be located in prime real estate. It does not have to be easily accessible to highly populated areas because it does not require the convenience of location to do the majority of its business. A franchised retail outlet on the other hand does. And that convenience comes at a price which is essentially passed along to the consumer.