The business of content marketing is fundamentally based on the premise of “content being king” and rightly so, but with multiple social media platforms to market on, you will need to keep publishing content on Evernote a regular basis. This could be blog posts, podcasts, e-books, videos or more to ensure that you generate enough eyeballs. But more content may not be better or necessarily effective if a full-fledged content marketing strategy is not in place. The volume of content is just one of the many things you need to consider when thinking.
Nick Westergaard shares with us how he shapes his content strategy by referring and relating to Rudyard Kipling’s 1902 poem “The Elephant’s Child”.